Akbolat, Mahmut; Amarat, Mustafa; Unal, Ozgun; Sutlu, Elif Saba
(ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD-ABINGDON, 2023)
Health managers should measure and manage their corporate reputation and doctors' reputations to increase patient loyalty. When a hospital is a patient's first preference, this provides a competitive advantage. The purpose ...