The Effects Of Corporate Websites Usability Of Travel Agencies On Their Technological Capabilities

Abstract

The effects of technology on the tourism industry are increasing day by day. Especially in the travel sector, technology has given rise to fierce competition. The emergence of travel organizations that run all the transactions related to travel online causes agencies to be disadvantaged in the competition. The success of traditional agencies in the competition is proportional to their technological capabilities. This research aims to test a model that shows the impact of the corporate websites usability of travel agencies on their social media, e-mail and e-commerce use. The study was designed in the form of quantitative research, and the data were collected through surveys. The study population consists of the traditional travel agencies operating in Istanbul. 433 face-to-face questionnaires conducted with the managers of these agencies were analyzed. According to the results of the research, the corporate websites usability of the agencies explain their use of social media, e-mail and e-commerce. Corporate websites usability of businesses contribute positively to social media, e-mail and e-commerce activities.