Please use this identifier to cite or link to this item: http://earsiv.odu.edu.tr:8080/xmlui/handle/11489/4476
Title: The Effects Of Corporate Websites Usability Of Travel Agencies On Their Technological Capabilities
Authors: Sengel, Umit
Cevrimkaya, Mustafa
Iskin, Merve
Zengin, Burhanettin
Ordu Üniversitesi
0000-0002-6368-0969
0000-0002-6368-0969
0000-0002-4748-0422
0000-0003-3845-2670
0000-0003-1284-836X
0000-0003-1284-836X
Keywords: Website usability, e-mail, e-commerce, social media, travel agency
SOCIAL MEDIA, E-MAIL, ONLINE, TOURISM, WEB, IMPACT, HOSPITALITY, QUALITY, TRUST, INFORMATION
Issue Date: 2022
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD-ABINGDON
Citation: Sengel, Ü., Çevrimkaya, M., Iskin, M., Zengin, B. (2022). The Effects Of Corporate Websites Usability Of Travel Agencies On Their Technological Capabilities. J. Qual. Assur. Hosp. Tour., 23(6), 1575-1595. https://doi.org/10.1080/1528008X.2021.2004570
Abstract: The effects of technology on the tourism industry are increasing day by day. Especially in the travel sector, technology has given rise to fierce competition. The emergence of travel organizations that run all the transactions related to travel online causes agencies to be disadvantaged in the competition. The success of traditional agencies in the competition is proportional to their technological capabilities. This research aims to test a model that shows the impact of the corporate websites usability of travel agencies on their social media, e-mail and e-commerce use. The study was designed in the form of quantitative research, and the data were collected through surveys. The study population consists of the traditional travel agencies operating in Istanbul. 433 face-to-face questionnaires conducted with the managers of these agencies were analyzed. According to the results of the research, the corporate websites usability of the agencies explain their use of social media, e-mail and e-commerce. Corporate websites usability of businesses contribute positively to social media, e-mail and e-commerce activities.
Description: WoS Categories: Hospitality, Leisure, Sport & Tourism
Web of Science Index: Emerging Sources Citation Index (ESCI)
Research Areas: Social Sciences - Other Topics
URI: http://dx.doi.org/10.1080/1528008X.2021.2004570
https://www.webofscience.com/wos/woscc/full-record/WOS:000718760800001
http://earsiv.odu.edu.tr:8080/xmlui/handle/11489/4476
ISSN: 1528-008X
1528-0098
Appears in Collections:Makale Koleksiyonu

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