The mediating role of hospital reputation in the effect of doctor reputation on patients loyalty

Abstract

Health managers should measure and manage their corporate reputation and doctors' reputations to increase patient loyalty. When a hospital is a patient's first preference, this provides a competitive advantage. The purpose of this study was to investigate the effect of doctors' reputations on hospital reputations and to investigate the effect of the two variables on patient loyalty. According to the study results, a doctor's reputation positively affects hospital reputation and patient loyalty. However, hospital reputation has a stronger effect on patient loyalty than doctor's reputation. Finally, the study results note that hospital reputation and doctor's respect are not interchangeable. The reputation of the doctor and the reputation of the hospital are significant in ensuring the patient's loyalty, so healthcare professionals should develop strategies to increase them both.