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Relationship marketing orientation in healthcare organisations with the AHP method. Internal and external customer perspective

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dc.contributor.author Ersoy, Yusuf
dc.contributor.author Tehci, Ali
dc.date.accessioned 2024-03-15T11:17:09Z
dc.date.available 2024-03-15T11:17:09Z
dc.date.issued 2023
dc.identifier.citation Ersoy, Y., Tehci, A. (2023). Relationship marketing orientation in healthcare organisations with the AHP method. Internal and external customer perspective. Oper. Res. Decis., 33(1), 35-45. https://doi.org/10.37190/ord230103 en_US
dc.identifier.issn 2081-8858
dc.identifier.uri http://dx.doi.org/10.37190/ord230103
dc.identifier.uri https://www.webofscience.com/wos/woscc/full-record/WOS:000972434400003
dc.identifier.uri http://earsiv.odu.edu.tr:8080/xmlui/handle/11489/4471
dc.description WoS Categories: Operations Research & Management Science en_US
dc.description Web of Science Index: Emerging Sources Citation Index (ESCI) en_US
dc.description Research Areas: Operations Research & Management Science en_US
dc.description.abstract Adopting the relationship marketing approach in health institutions and evaluating the weights of its dimensions will benefit the effectiveness of marketing strategies. This study aimed to determine the critical levels of relationship marketing orientation components in private health institutions using the analytical hierarchy process (AHP). In the study, relationship marketing orientation was evaluated according to six criteria in line with the opinions of five experts for employees and 20 people who previously benefited from health services for their customers. As a result, the criterion with the highest priority value was communication with 0.259, and the best health company A. Furthermore, the AHP method results were compared with TOPSIS, EDAS, and CODAS methods. In addition, the Spearman Correlation method was used to determine the correlation between the results. en_US
dc.language.iso eng en_US
dc.publisher WROCLAW UNIV SCIENCE & TECHNOLOGY, FAC COMPUTER SCIENCE MANAGEMENT-WROCLAW en_US
dc.relation.isversionof 10.37190/ord230103 en_US
dc.rights info:eu-repo/semantics/openAccess en_US
dc.subject healthcare organisation, relationship marketing orientation, AHP, TOPSIS, EDAS, CODAS en_US
dc.subject ANALYTIC HIERARCHY PROCESS, IMPACT, TRUST, SATISFACTION, PRIORITIZATION, DECISION, QUALITY, EDAS en_US
dc.title Relationship marketing orientation in healthcare organisations with the AHP method. Internal and external customer perspective en_US
dc.type article en_US
dc.relation.journal OPERATIONS RESEARCH AND DECISIONS en_US
dc.contributor.department Ordu Üniversitesi en_US
dc.identifier.volume 33 en_US
dc.identifier.issue 1 en_US
dc.identifier.startpage 35 en_US
dc.identifier.endpage 45 en_US


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