| dc.contributor.author |
Tehci, Ali |
|
| dc.contributor.author |
Yildiz, Salih |
|
| dc.date.accessioned |
2022-08-16T12:15:48Z |
|
| dc.date.available |
2022-08-16T12:15:48Z |
|
| dc.date.issued |
2020 |
|
| dc.identifier.uri |
https://dergipark.org.tr/tr/pub/oguiibf/issue/51809/542188 |
|
| dc.identifier.uri |
http://earsiv.odu.edu.tr:8080/xmlui/handle/11489/2135 |
|
| dc.description.abstract |
The purpose of this study is to investigate trust, loyalty and electronic word of mouth communication in relation to political marketing social media factor on voter behavior through a structural model. The survey data was obtained on the basis of the electronic questionnaire applied to 540 social media users. The data was analyzed in statistical package programs, the hypotheses were tested with structural equation model. As a result of the research, it has been reached that the political marketing social media factor affect to voter trust, loyalty and electronic word of mouth communication and these factors affect voter behavior. |
en_US |
| dc.language.iso |
tur |
en_US |
| dc.publisher |
ESKISEHIR OSMANGAZI UNIV, FAC EDUCATION, ESKISEHIR OSMANGAZI UNIV, FAC EDUCATION, ESKISEHIR, 26480, TURKEY |
en_US |
| dc.rights |
info:eu-repo/semantics/openAccess |
en_US |
| dc.subject |
CUSTOMER SATISFACTION; SWITCHING COSTS; BRAND LOYALTY; E-COMMERCE; TRUST; IMPACT; BEHAVIOR; DETERMINANTS; PERFORMANCE; COMMITMENT |
en_US |
| dc.subject |
Political Marketing; Social Media; Electronic Word of Mouth Communication; Voter Trust; Voter Loyalty; Voter Behavior |
en_US |
| dc.title |
Proposal of a Structural Model about Social Media and Electronic Word of Mouth Communication in Political Marketing Process |
en_US |
| dc.type |
article |
en_US |
| dc.relation.journal |
ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES |
en_US |
| dc.contributor.department |
Ordu Üniversitesi |
en_US |
| dc.contributor.authorID |
0000-0001-9949-2794 |
en_US |
| dc.contributor.authorID |
0000-0002-1002-5960 |
en_US |
| dc.identifier.volume |
15 |
en_US |
| dc.identifier.issue |
1 |
en_US |
| dc.identifier.startpage |
95 |
en_US |
| dc.identifier.endpage |
118 |
en_US |