Please use this identifier to cite or link to this item: http://earsiv.odu.edu.tr:8080/xmlui/handle/11489/4471
Full metadata record
DC FieldValueLanguage
dc.contributor.authorErsoy, Yusuf-
dc.contributor.authorTehci, Ali-
dc.date.accessioned2024-03-15T11:17:09Z-
dc.date.available2024-03-15T11:17:09Z-
dc.date.issued2023-
dc.identifier.citationErsoy, Y., Tehci, A. (2023). Relationship marketing orientation in healthcare organisations with the AHP method. Internal and external customer perspective. Oper. Res. Decis., 33(1), 35-45. https://doi.org/10.37190/ord230103en_US
dc.identifier.issn2081-8858-
dc.identifier.urihttp://dx.doi.org/10.37190/ord230103-
dc.identifier.urihttps://www.webofscience.com/wos/woscc/full-record/WOS:000972434400003-
dc.identifier.urihttp://earsiv.odu.edu.tr:8080/xmlui/handle/11489/4471-
dc.descriptionWoS Categories: Operations Research & Management Scienceen_US
dc.descriptionWeb of Science Index: Emerging Sources Citation Index (ESCI)en_US
dc.descriptionResearch Areas: Operations Research & Management Scienceen_US
dc.description.abstractAdopting the relationship marketing approach in health institutions and evaluating the weights of its dimensions will benefit the effectiveness of marketing strategies. This study aimed to determine the critical levels of relationship marketing orientation components in private health institutions using the analytical hierarchy process (AHP). In the study, relationship marketing orientation was evaluated according to six criteria in line with the opinions of five experts for employees and 20 people who previously benefited from health services for their customers. As a result, the criterion with the highest priority value was communication with 0.259, and the best health company A. Furthermore, the AHP method results were compared with TOPSIS, EDAS, and CODAS methods. In addition, the Spearman Correlation method was used to determine the correlation between the results.en_US
dc.language.isoengen_US
dc.publisherWROCLAW UNIV SCIENCE & TECHNOLOGY, FAC COMPUTER SCIENCE MANAGEMENT-WROCLAWen_US
dc.relation.isversionof10.37190/ord230103en_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjecthealthcare organisation, relationship marketing orientation, AHP, TOPSIS, EDAS, CODASen_US
dc.subjectANALYTIC HIERARCHY PROCESS, IMPACT, TRUST, SATISFACTION, PRIORITIZATION, DECISION, QUALITY, EDASen_US
dc.titleRelationship marketing orientation in healthcare organisations with the AHP method. Internal and external customer perspectiveen_US
dc.typearticleen_US
dc.relation.journalOPERATIONS RESEARCH AND DECISIONSen_US
dc.contributor.departmentOrdu Üniversitesien_US
dc.identifier.volume33en_US
dc.identifier.issue1en_US
dc.identifier.startpage35en_US
dc.identifier.endpage45en_US
Appears in Collections:Denizcilik İşletmeleri Yönetimi

Files in This Item:
There are no files associated with this item.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.